what was done for THE STANDARD
BRAND-WIDE GRAPHIC DESIGN + LOGO DESIGN + BRANDING + HAND-DRAWN ILLUSTRATIONS + MENUS + COLLATERAL DESIGN + OS&E DIRECTION + POSTER DESIGN + MARKETING MATERIAL + DIGITAL ADS + MERCH CONCEPTION & DESIGN + PROGRAMMING & ACTIVATIONS + COLLABORATIONS + SERVICE STATEMENTS
the standard hotels
The Standard hotels are known for pushing boundaries. Knowing when not to is most of the work in keeping this explosive branding arsenal from going awry. The logo, created by the father of graphic design, tibor kalmon encapsulates the 1990’s ULTRA cool ecosystem connecting the standard to interview magazine, benetton ‘colors,’ FLORENT RESTAURANT, STANDARD OIL, AND SEX-SELLING, AMERICAN CELEBRITY-NESS.
FEELS LIKE
BRANDING FOR THE STANDARD IS THE GREAT AMERICAN 24-HOUR CELEBRITY PEEP SHOW WORLD TOUR
COLLATERAL DESIGN + MARKETING MATERIAL for the standard, london
OVERSIZED STICKERS FOR THE ICE ROOM AT THE STANDARD SPA, MIAMI BEACH
MUD BAR BRAND IDENTITY & DESIGN, AT THE STANDARD SPA, MIAMI BEACH
MUD BAR MENU DESIGN
MUD BAR “MUD-TUB” TOWEL DESIGN + SECONDARY LOGO GRAPHIC
MONTERREY BAR BRANDING + MENU DESIGN OPTIONS + MARKETING MATERIAL for the standard spa, miami beach
UPDATING the iconic IN-ROOM lip pillow for The Standard, East Village.
ARRIVAL + MENU + discovery EMAIL DESIGN FOR NO BAR AT THE STANDARD, EAST VILLAGE
NO BAR MENU
NO BAR branding suite + ILLUSTRATIONS
(CONSTRUCTION) LOBBY WALLPAPER FOR THE STANDARD, EAST VILLAGE
“hug tray” with kouros maghsoudi
SPRING MERCH COLLECTION WITH BEEPY BELLA
SUMMER MERCH COLLECTION WITH troy curtis zaretsky-kreiner
CANDLE PACKAGE DESIGN AND ILLUSTRATIONS WITH DS&DURGA
what was done for THE STANDARD shop
INTRODUCED THE STANDARD TO ARTISTS, DESIGNERS, FRIENDS, AND INTERNET-FRIENDS
COLLABORATED CLOSELY TO PRODUCE SUCCESSFUL CAPSULE COLLECTIONS AND LONG-LASTING RELATIONSHIPS WITH INDUSTRY DARLINGS. ART DIRECTED ALL COLLABORATIVE PROJECTS + CREATED PRINT READY/ MECH FILES + OVERSAW PRODUCTION FROM SCREEN TO SHELF
TAKEAWAY package design FOR THE STANDARD, EAST VILLAGE + LUGGAGE TAG brand-wide SHOP ITEM
CONDOM PACKAGING + CHRISTMAS PORNAMENTS FOR THE STANDARD, HIGHLINE
MARKETING MATERIAL FOR “TASTEMAKERS” BRAND-WIDE CULINARY CAMPAIGN
“WHAT THEY’RE SAYING” BRAND-WIDE PROMOTIONAL CAMPAIGN