what was done for THE BIG FOUR

BRAND IDENTITY + ART DIRECTION & DESIGN + MENUS + COLLATERAL + OS&E DIRECTION + SIGNAGE + MERCH + ILLUSTRATION DIRECTION + SERVICE STATEMENTS

THE BIG FOUR

THE BIG FOUR IS THE OFFICIALLY UNOFFICIAL CLUB HOUSE OF NOB HILL. BELOVED FOR FEEDING AND WATERING LOCALS FIXTURES SINCE 1976.

THE BRANDING FOR THE BIG FOUR IS A BIG SLICE OF SAN FRANCISCO NOSTALGIA, REANIMATED WITH NEW SPIRIT.

FEELS LIKE

BRANDING FOR THE BIG FOUR IS A SECOND SLICE OF SAN FRANCISCO NOSTALGIA

ARRIVAL + COLLATERAL DESIGN

DINNER MENU COVER + INSERT DESIGN

BAR SETTING branded sharing plate & COASTER DESIGNs

TABLE SETTING + PATCHING SERVICE PROCESS

MONOGRAM + DESCRIPTOR

MATCHBOOK

embossed stationery DESIGN + DIRECTIONAL MOCK

CHECK PRESENTER

antique TABLECLOTH IRON BETWEEN GUESTS

TAKE AWAY BAG DESIGN

LOGO VARIATION + GRAPHIC ELEMENT