
what was done for THE BELLEVUE
BRAND IDENTITY + ART DIRECTION + MERCH & COLLATERAL DESIGN
ABOUT THE BELLEVUE
Poised at the intersection of South Broad and Walnut Street, spanning an entire block of Center City, the Bellevue Hotel reawakens as Philadelphia’s Grande Dame of the 21st Century—120 years after her founding.
The Bellevue delivers the experience of a grand hotel with the distinction and character of Philadelphia—where grit meets grace, and where culture and community embody a strong sense of belonging. Within our walls, locals and travelers receive a style of hospitality that is both unassuming and urbane, comforting and welcoming. Guests will experience Philadelphia’s cultural richness and lasting vitality in every detail, sparking connection and discovery.
FEELS LIKE
BRANDING FOR THE BELLEVUE IS FINE-TUNED SOPHISTICATION; A MODERN EXPRESSION OF PHILADELPHIA’S TRUE GRAND DAME
BRAND ORIENTATION VIDEO
ILLUSTRATION + COASTER + DRINK TICKET
EXECUTIVE CIRCLE MEMBERSHIP LOGOS FOR THE SPORTING CLUB
v.i.p. SUPERBOWL MERCH
ALUMINIUM WATERBOTTLES
VIDEO EDITING FOR “LONG LOVE PHILLY” MARKETING CAMPAIGN