what was done for THE BELLEVUE

BRAND IDENTITY + ART DIRECTION + MERCH & COLLATERAL DESIGN

ABOUT THE BELLEVUE

Poised at the intersection of South Broad and Walnut Street, spanning an entire block of Center City, the Bellevue Hotel reawakens as Philadelphia’s Grande Dame of the 21st Century—120 years after her founding.

The Bellevue delivers the experience of a grand hotel with the distinction and character of Philadelphia—where grit meets grace, and where culture and community embody a strong sense of belonging. Within our walls, locals and travelers receive a style of hospitality that is both unassuming and urbane, comforting and welcoming. Guests will experience Philadelphia’s cultural richness and lasting vitality in every detail, sparking connection and discovery.

FEELS LIKE

BRANDING FOR THE BELLEVUE IS FINE-TUNED SOPHISTICATION; A MODERN EXPRESSION OF PHILADELPHIA’S TRUE GRAND DAME

BRAND ORIENTATION VIDEO

ILLUSTRATION + COASTER + DRINK TICKET

EXECUTIVE CIRCLE MEMBERSHIP LOGOS FOR THE SPORTING CLUB

v.i.p. SUPERBOWL MERCH

ALUMINIUM WATERBOTTLES

VIDEO EDITING FOR “LONG LOVE PHILLY” MARKETING CAMPAIGN