what was done for SO & SO’S

ART DIRECTION & DESIGN + MERCH + COLLATERAL + PRINT & DIGITAL ADS + PROGRAM & ACTIVATION CONCEPTS + PHOTOGRAPHY DIRECTION & PRODUCTION + MENU DESIGN + INVITATIONS & SPECIAL EVENT ITEMS & STATIONERY + EXTERIOR SIGNAGE & CONSTRUCTION DIRECTION + POP-UP EXPERIENCE DESIGN + CONSTRUCTION

about SO & SO’S

So & So’s glamorous High-Low swank pairs Foie Gras Crème Brûlée with a lineup of burlesque stars and Broadway legends. The brand is buzzy as backstage on opening night. Eclectic and dramatique, something Little Edie might have dreamt up; servers and regulars join the stage alongside the night’s talent, it’s a pasty-popping good time.

GOODRICH DESIGN TEAM CREATED THE ORIGINAL BRANDING which was pulled through in every new menu, photographic campaign, signage, collateral items and experiential design element created.