what was done for ROMER
ART DIRECTION & DESIGN + MERCH + PRINT & DIGITAL COLLATERAL + DIGITAL ADS + PHOTOGRAPHY DIRECTION & POST-PRODUCTION + MENUS & INVITATIONS DESIGN + STATIONERY + EXTERIOR SIGNAGE & CONSTRUCTION DIRECTION / POP-UP EXPERIENTIAL DESIGN + SERVICE STATEMENTS + PROGRAM & ACTIVATION CONCEPTS
ABOUT ROMER NEIGHBORHOOD HOTELS
Romer Neighborhood Hotels are where guests become locals and locals become regulars. Romer’s branding embodies its neighborhood; speaking with a local accent. WORKING WITH THE EXISTING BRANDING EQUATES TO WORKING WITH THE PEOPLE OF HELL’S KITCHEN AND Waikīkī; THE BRAND BOOK USES THE NEIGHBORHOOD AS A LIVING GUIDE.
Always comfy, never stuffy — Romer sets the new local standard with easygoing concepts that don’t just “hotelify” the expected regional menu; its runs deep and stand up for it’s community.
FEELS LIKE
THE ROMER BRANDING IS A NEIGHBORLY GUIDE; A SPIRITED, COZY-SAVVY CONVERSATIONALIST.
SLEEP MASK FOR ROMER HELL’S KITCHEN + KEY CARD ENVELOPES FOR 3 ROMER PROPERTIES
BROADSHEET DESIGN + UNIFORM LAPEL PIN + HELL’S KITCHEN NEIGHBORHOOD CAFE MENU
DIGITAL ADS + WEBSITE DIRECTION
Waikīkī cRUISERS QUEER SURF CLUB
Waikīkī beach; birthplace of modern surfing and home to Queens Surf Beach, the ancestrally queer epicenter of surf culture. It’s ALWAYS BEEN A GATHERING PLACE FOR THE COMMUNITY. (THAT’S WHAT THEY CALL IT THESE DAYS.)
Beloved by Māhū icons like The Ladies of the Diamond Cattleya, Sonny Ching, Robert Cazimero, Sterling “The Hula Cap” Edwin Kilohana Mossman, Queens Beach was the location of Hawaii’s first organized LGBTQIA+Māhū event; a Gay Pride Parade 1974. So long as there’s been surfing, there’s been queer and Māhū surfing.
ROMER HOUSE IN Waikīkī LOVES ITS QUEER COMMUNITY, AND AS A WAY TO SUPPORT AND CELEBRATE THIS TREASURE OF A COMMUNITY, THE Waikīkī CRUISERS WAS DEVELOPED.
WHAT WAS DONE FOR THE CLUB
BRAND IDENTITY / LOGO DESIGN / MERCH DESIGN / PROGRAM CONCEPTS
typography + merch
directional mocks for wcqsc merch
ROMER NEIGHBORHOOD HOTELS COMMUNITY BOARD: A STAFF-ONLY MEMBERSHIP CLUB
THE COMMUNITY BOARD is the magic of romer. guests choose romer hotels for authentic, one-of-a-kind, local experiences, and C.B. MEMBERS ARE THEIR IN-THE-KNOW, WISH-GRANTING GENIES; THEIR HOLE IN THE WALL connoisseurs; their guide to anti-hype life-changing food truck fourth meals.
want to have a good time? trust them. they’re the best the in biz
WHAT WAS DONE FOR THE C.B.
BRAND IDENTITY / ART DIRECTION & DESIGN / MERCH / COLLATERAL / PROGRAM CONCEPTS / GROWTH & “DAY-TWO” DIRECTION
welcome pack
WELCOME LETTER AND “WHO’S WHO IN THE STAFF” DECK OF FLASH CARDS
DECK OF BLANK “RECOMMENDATION CARDS”
WNBR
WNBR is a way to take Romer wherever you go, a podcast dedicated to neighborhood, whether its Hell’s Kitchen NYC, or Waikīkī Beach, Honolulu. Hosted by Mayor of the Block Briar DeTomaso and radio reporter Harrison Malkin, it’s your guide to neighborhood gems some of the neighborhood’s local legends.
WHAT WAS DONE FOR THE WNBR
BRAND IDENTITY / ART DIRECTION & DESIGN / MERCH / COLLATERAL / PROGRAM CONCEPTS
DIRECTIONAL MOCK FOR WNBR T-SHIRTS
