what was done for LITTLE OPUS

NAMING + BRAND IDENTITY & DESIGN + LOGO + GRAPHIC ELEMENTS + MENUS + PRINT AND DIGITAL COLLATERAL ITEMS + UNIFORM DIRECTION + OS&E DIRECTION + EXPERIENTIAL BRAND ELEMENTS

LITTLE OPUS

LITTLE OPUS IS THE DAYTIME CAFE AND EVENING COCKTAIL BAR AT THE MUSE HOTEL. IT’S YOUR EVERY DAY EPIPHANY.

LITTLE OPUS NEEDED TO HAVE ALL-DAY APPEAL; THE BRAND intended TO APPETIZE GUESTS AND the midtown workforce FOR BOTH QUICK-MORNING coffee-pastry-combo, AND for EVENING DRINKS and bites.

FEELS LIKE

BRANDING FOR LITTLE OPUS IS YOUR MOST OPTIMISTIC FRIEND; READY TO CELEBRATE YOUR EVERY LITTLE WIN, IN ANY LITTLE WAY

DAY VS NIGHT BRAND VERSATILITY: BLANK MUSIC SHEET COCKTAIL NAPKINS + COLORED PENCILS AT THE BAR + BUSINESS CARDS + MENUS + COASTERS

DAY-LONG BREADTH OF COLLATERAL: PASTRY BAG PACKAGE DESIGN + WALL MENU DESIGN + evening bites menu + coaster

SCRIBBLE TYPOGRAPHIC COMPOSITION + MATCHBOOK DESIGNS

BRAND GUIDE

TAKE AWAY COFFEE CUP GRAPHICS

MAGNETIC POETRY CHECK PRESENTER DISH