what was done for jara

LOGO DESIGN + HAND-PAINTED ILLUSTRATIONS + MENU DESIGN + COLLATERAL DESIGN + OS&E DIRECTION + POSTER DESIGN + MARKETING MATERIAL + DIGITAL ADS + MERCH DESIGN

ABOUT jara

every evening The standard ibiza’s street-level restaurant Jara throws open its doors to strangers, tempering the buzzing sidewalk scene with slow, purring music AND CUMQUAT-YELLOW GLOW. guests sit café-style, ENJOYING FRESH farm-to-table cuisine and THE ISLANDS BEST MODERN cocktails. In the evening, Jara is a social and culinary destination, upping the ante within intimate banquettes and closed curtains, creating an atmosphere where anything goes.

Knowing this space would be devoted to a world-class music program, a destination in of itself, the branding forecasts a clubby cast of characters performing a dark operatic fantasy.

FEELS LIKE

JARA’S BRANDING IS A DANCE FLOOR PHANTOM. IT’S NOT HARD DRUGS AND STROBE LIGHTS; ITS A MICRO-DOSE AND A KUMQUAT

EXTERIOR SIGNAGE + LOGO DESIGN

JARA’S LOGO IS A HAND DRAWN JUGGLE OF LETTERFORMS AKIN TO THE MARKINGS OF A JOKER PLAYING CARD. ITS daydream JESTERLY JOVIALITY REQUIRES VERTICAL SPACE, LIKE SHEET MUSIC of a four noted melody.

DINNER MENU design WITH charm detail + HAND PAINTED ILLUSTRATIONS

DINNER MENU DESIGN: INTERIOR + BACK

MATCHBOX DESIGN

check presenter DESIGN + HAND PAINTED ILLUSTRATIONS FOR JARANA HAPPY HOUR

SEASONAL MARKETING MATERIAL FOR HOLIDAY PROGRAMMING

jaraNA AT JARA

JARANA IS MORE THAN JUST A HAPPY HOUR. IT’S A MUSICAL EXPERIENCE REGULATED BY DJ PIPPI, A legendary founder of the Ibiza House-Music culture, and a GLOBALLY-saught MASTER OF Balearic Sound.

THE JARANA BRANDING DISTINGUISHES JARANA FROM it’s HERITAGE OF HIGH INTENSITY, LARGE-FORMAT PARTIES AT PACHA, AND THE KU. JARANA IS NOT HARD drugs and strobe-lights, ITS A micro-dose and a kumquat.