what was done for THE HUNTINGTON HOTEL

ART DIRECTION + LOGO DESIGN + HAND-DRAWN ILLUSTRATIONS + MENU DESIGN + COLLATERAL DESIGN + OS&E DIRECTION + MARKETING MATERIAL + DIGITAL ADS + MERCH DESIGN + SERVICE STANDARDS DIRECTION + PROGRAMMING & TURN DOWN SERVICE CONCEPTS

THE HUNTINGTON HOTEL

The Huntington Hotel is San Francisco’s EXEMPLARY ancestral home, a harbor of refined heritage where every guest is a friend of the family. A pleasant portico, a statement of alluring subtlety; new heights of lived in luxury; it’s our house on the hill.

BRANDING FOR THE HUNTINGTON HOTEL REQUIRES TACT AND discernment; IT’S A LIGHT TOUCH. MANY ASPECTS OF THE BRAND APPEAR AS THOUGH THEY’VE BEEN PART OF THE HOTEL FOR DECADES, AND IN THAT WAY IT RESPECTFULLY BREATHES NEW LIFE TO ITS MANY COLORFUL CHAPTERS.

FEELS LIKE

BRANDING FOR THE HUNTINGTON HOTEL IS CULTIVATED TACT; ELEGANT TOAST AND JELLY FROM THE GARDEN.

ARRIVAL + exterior signage directional mock

UMBRELLA DESIGN + PATTERN ILLUSTRATION + logo design

KEY CARD DESIGNED TO ECHO THE STAINED GREEN WOOD CHECK-IN EXPERIENCE

key card envelope design with pockets for both key card and arabella’s cocktail bar calling card + WIP photo

LAPEL PIN & FLORAL UNIFORM direction + typogRaphIC COMPOSITION & SYSTEM

LOGO PROCESS SHOWN ON DIRECTIONAL MOCK FOR RETAIL ITEM, designed to match the stately RETAIL space

HUNTINGTON MONOGRAM DESIGN + V.I.P. KEY FOB DESIGN + TYPOGRAPHIC COMPOSITION FEATURING ARABELLA HUNTINGTONS PET PARROT “buster”

DO NOT DISTURB DOOR HANG SIGNAGE DESIGNed to echo the quiet, sumptuously cushioned and tastefully tasselled interior.

STATIONERY DESIGN FOR THE GENERAL MANAGER OF THE HUNTINGTON HOTEL + DIRECTIONAL MOCK FOR CARD DISCOVERY MOMENT

BOOK CLOTH COMPENDIUM SHELL DESIGN + IN ROOM DINING MENU DESIGNED WITH MATCHING BOOK CLOTH COVER + NOB HILL SPA SERVICES MENU DESIGN WITH TRANSPARENT VELLUM COVER + LOOSE-LEAF PAPER LETTERHEAD DESIGN

EMBROIDERED LOGO ON BEDSPREAD + (WIP) KEY CARD wallet DESIGN

BATH AMENITIES PACKAGE DESIGN + EMBROIDERED SLIPPERS DESIGN + SCULPTED TERRY BATHROBE PATTERN DESIGN

SERVICE STANDARD DIRECTIONAL MOCKS, SHOWING PERSONALIZED PILLOW CASES & PAJAMAS FOR SPECIAL GUESTS

stationery system design + GIFT CARD DISCOVERY DIRECTIONAL MOCK

FABRIC TOTEBAG DIRECTIONAL MOCK + GROSGRAIN RIBBON DESIGN

VALET TICKET

NOB HILL SPA

The stillness found at the top of Nob Hill is breezy and bright. Nob Hill Spa is a natural harbor above the bay where you’re treated to time well spent.

The Branding for Nob Hill Spa is a faithful extension of the Huntington Hotel; cultivated calm, and gracious decadence.

DONE FOR NHS

BRAND IDENTITY / ART DIRECTION & DESIGN / SIGNAGE / MERCH & COLLATERAL DESIGN

ARRIVAL + EXTERIOR SIGNAGE design

ENTRYWAY FLOOR MOSAIC DESIGN + FOUNTAIN LOGO DESIGN + satin tote RETAIL dIRECTION

LOGO DESIGN + BATHROBE DIRECTIONAL MOCK

TISSUE PAPER + GIFT PACKAGE DESIGN

DIRECTIONAL MOCKS FOR BRANDED AMENITIES + OS&E

MASHRABIYA SCREEN PATTERN DESIGN

GIFT BOX & GIFT CARD DESIGN

DIRECTION

TURN DOWN SERVICES

each day at The Huntington hotel the hosts of the house tidy up, PUT OUT BISCUITS AND TEA IN THE LOBBY, AND UNIQUE LITTLE GIFTS EACH DAY OF THE WEEK. THESE SIGNATURE TURN DOWN SERVICES ARE AUTOMATICALLY PROVIDED TO ALL GUESTS. IN ORDER TO DELIVER A MORE THOUGHTFUL AND RESONANT EXPERIENCE, A MENU OF “BY-REQUEST” TURN DOWN SERVICES IS DISCOVERED BY GUESTS IN THEIR COMPENDIUM UPON ARRIVAL, OR VIA THE IN-ROOM ANALOGOUS RADIO. IT’S A WAY TO CREATE A DEEPER CONNECTION WITH GUESTS, WHILE FURTHER ARTICULATING THE LIFESTYLE AND VALUES OF THE BRAND. THE FOLLOWING CONCEPTS WERE SUBMITTED.

SIGNATURE TURN DOWN

MISE EN PLACE

DIMMED EVENING LIGHTING