
what was done for CASA PRIVADA
BRAND IDENTITY + LOGO DESIGN + MENUS + TYPOGRAPHY + GRAPHIC ELEMENTS + MERCH DESIGN + SCULPTURE GARDEN CONCEPT
ABOUT casa privada
There’s visiting Ibiza, and then there’s making yourself at home in Ibiza. That’s Casa Privada. 14-guest villa with shadED courtyard, private lounge, two private rooftop pools, access to all the amenities and guest spaces at The Standard, Ibiza, Plus, a private boat available any hour of the day; Balearic pleasure cruise on a whim. there’s simply no better way to do ibiza.
The branding for Casa Privada considers it more than a home—it’s an accidentally active portal into the mystical energies of Ibiza. Built on one of the most paranormally active and myth-laden islands on Earth, it channels centuries of supernatural history, UFO sightings, and occult traditions. ibiza has long been a magnet for healers, artists, mystics and seekers, it’s one of the most haunted places on Earth, mysteriously elusive to carrier pigeons, and predicted by Nostradamus to be humanities final inhabitable ground. the island is alive with the arcane, and people there respect its magic.
THE CASA PRIVADA entrance GATE IS INSCRIBED WITH A crest, designed to invoke Tanit (Ishtar/Θινιθ), goddess of war, sex, creation, and destruction—believed by the phoenicians to be born in Ibiza’s waters. Her symbol protects and welcomes those attuned to the island’s energy.
to be certain cultural sensitivities were upheld, The logo suite and illustrations were shared with multigenerational Ibicenco and Eivissenc mystics, and conversations were had with locals in order to get the branding system correct.
FEELS LIKE
CASA PRIVADA BRANDING IS ANCIENT GODDESS DISCO MAGIC
ARRIVAL + EXTERIOR SIGNAGE
KEY CARD + WALLET DESIGN
MOBILE CHECK IN DIRECTIONAL MOCK
PRIVADA “DRESS CODE” ALL-GENDER G-STRING + LOGO BRANDED PRIVATE CRUISE Fjord 40, PRIVATE BOAT AMENITY