what was done for CALVERT’S
NAMING + BRAND IDENTITY + ART DIRECTION & DESIGN + MENU DESIGN + COLLATERAL + FORAGED COCKTAIL BITTERS CONCEPT
CALVERT’S at park lane hotel
the second-floor restaurant and bar at park lane new york is a secluded enclave for those wishing for a stylish finale for their day in central park. the brand is a love letter to calvert vaux, co-creator of the world’s most famous park, who loved plants, spoke to plants and wrote in his diary things they sometimes said back to him.
FEELS LIKE
CALVERT’S BRANDING IS A BREEZY TREETOP PERCH ABOVE THE MOST FAMOUS FRONT YARD IN THE WORLD
COASTERS + SHARING PLATE + MATCHBOOK
MENU COVER & INSERT
CHECK PRESENTER MAP COLLATERAL DESIGN + MENU TYPOGRAPHY
calvert’s BRANDING IN CONTEXT WITH PARK LANE’S OTHER VENUES, DARLING AND ROSE LANE
ARTWORK DIRECTIONS (FULL SET BELOW)
ARTWORK DIRECTION
ILLUSTRATED POSTCARD + CHECK PRESENTER CLIP + BRANDED PENS