what was done for ARABELLA’S
ART DIRECTION + LOGO DESIGN + HAND-DRAWN ILLUSTRATIONS + MENU DESIGN + COLLATERAL DESIGN + OS&E DIRECTION + MARKETING MATERIAL + SIGNATURE SERVICE STATEMENTS
ABOUT ARABELLA’S
Guests of the huntington hotel are beckoned into as exclusive cocktail party in the lobby bar, thrown by a vibrant hostess. She’s gathered San Francisco’s cocktail masters to serve rare spirits in the JEWEL-BOX LOBBY BAR. IT’S LACED-UP IRREVERENCE; A RIP-ROARINg GOOD TIME.
ARABELLA HUNTINGTON, wife to Collis P. Huntington, whom the huntington hotel was named after, lived a life OF AMPLE stories, REFERENCED IN anecdotal motifs throughout the brand identity.
Arabella’s is tasteful extravagance. The bar swans past the Huntington Hotel’s quiet restraint, giving over to a brand palette of sumptuous letterforms, textured patterns and cordial inspired colors. A calligrapher’s hand decorates a charactered insignia and elegant script, balanced by a functional type and overgenerous whitespace.
FEELS LIKE
ARABELLA’S BRANDING IS COLOR-DRENCHED DRAMA, DITCHING HIGH-SOCIETY FOR OUT-WEST. RESERVATIONS ARE A MUST.
arrival + LOGO DESIGN + typography
CALLING CARD + ENGRAVED dish + HOSTESS’S GLOVE-COIN-PURSE
INSPIRED BY ARABELLA HUNTINGTON’S CALLING CARD, SPECIAL VISITING CARDS ARE OFFERED TO GUESTS AND HIGH VALUE LOCALS inviting THEM TO MAKE DIRECT RESERVATIONS ON A PREFERRED LINE.
SOURCING ARTWORK TO seamlessly INCORPORATE ARABELLA’S PET PARROT “BUSTER” INTO THE BRAND LORE
LOGO DESIGN + MURAL INTERIOR DIRECTION + coaster DESIGN
MENU COVER + TYPOGRAPHY
LOGO SUITE
pen + MATCHBOOK
NOTECARD & ENVELOPE STATIONERY DESIGN
the stationeries double-black border signifies, through the silent language of victorian mourning stationery customs, arabella’s remarriage to her first husbands nephew. the hairline of space in-between, proprietarily measures how (scandalously) little time she spent between husbands.
embossed napkins + branded garnish directional mock
SOURCED VINTAGE CRUMB SWEEP
CHECK PRESENTER + vintage candy dish + CANDIED VIOLETS
